Clinique: iD, Even Better

Two vibes, one brand language, any footprint.

Clinique's retail builds had grown visually noisy: big wall stickers, bulky product models, clutter. I designed a modular pop-up system to take their place, cleaner, cohesive, and cheaper to build, that flexed from a five-step walkthrough in a large footprint down to a two-sided unit in a small one.

My Role

Touchpoint and graphic design. I designed the system across both product lines and both footprints, the large and small builds you'll see in the renderings, so it stayed cheap to build without looking cheap.

Credits
Agency: Set Creative, for Clinique // Creative Director: Debbie Yeh // Spatial Design Director: Pavel Golovkin