The build comes down
The feeling stays ✨
Experiential Designer & Producer
Growing up between cultures taught me to lead with curiosity: What makes someone tick? Why are they showing up?
The spectacle gets the attention. The understanding underneath makes it land.
Select Clients: Brooks · Clinique · Google · LEGO · Volvo · YouTube
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A glimpse of my work~
A glimpse of my work~
CLIENT WORK
BRAND EXPERIENCE, EXPERIENCE DESIGN, JOURNEY DESIGN
LEGO: Create Your Escape
BRAND EXPERIENCE, RETAIL DESIGN, GRAPHIC DESIGN
Clinique: iD, Even Better
CONCEPT, BRAND PARTNERSHIP, EXPERIENCE DESIGN
Airbnb x Hinge: Date Experiences (coming soon)
EXPERIENCE STRATEGY
Apple: URL & IRL Engagement (coming soon)
PRODUCTION, PLAYBOOK
Sustainable Production Guide (coming soon)
PERSONAL WORK
EXPERIENCE DESIGN, FACILITATION, ART DIRECTION
Our Trace of Time
DOCUMENTARY, DIRECTION, PRODUCTION
牽做伙 (Meeting Memories) (coming soon)
COMMUNITY, EVENT PRODUCTION, PLAYBOOK
Side Projkt Club (coming soon)
Lil' bit about me~
Lil' bit about me~
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Hello, 哈囉, Hola
US-BASED, CROSS-CULTURAL TAIWANESE
I’ve worked across all forms and scales of experiences: produced salons & festivals at Future of StoryTelling, built brand experiences at Set Creative, shaped experience strategy at Deloitte Digital (formerly Doblin), and created my own guided experiences and community.
I can operate throughout the full lifecycle of live experiences, from the business brief to the last truck leaving the lot.
And I pay attention to what it hauls away. The most memorable experience should be one that leaves the least behind 🌎