The build comes down
The feeling stays ✨
Experiential Designer & Producer
Growing up between cultures taught me to lead with curiosity: What makes someone tick? Why are they showing up?
The spectacle gets the attention. The understanding underneath makes it land.
Select Clients: Apple · Brooks · Clinique · Google · LEGO · Volvo · YouTube
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A glimpse of my work~
A glimpse of my work~
Client Work
BRAND EXPERIENCE / JOURNEY DESIGN
LEGO: Create Your Escape
BRAND EXPERIENCE / GRAPHIC DESIGN
Clinique: iD, Even Better
EXPERIENCE STRATEGY / PITCH
Today at Apple: From Screen to Stage
EXPERIENCE STRATEGY / CONCEPT
Airbnb x Hinge: Date Experiences (coming soon)
PRODUCTION / PLAYBOOK
Sustainable Production Guide (coming soon)
Personal Work
ART DIRECTION / EXPERIENCE PRODUCTION
Our Trace of Time
FILM DIRECTION / PRODUCTION
牽做伙 (Meeting Memories) (coming soon)
EVENT PRODUCTION / PLAYBOOK
Side Projkt Club (coming soon)
Lil' bit about me~
Lil' bit about me~
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🍌
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Hello, 哈囉, Hola
US-BASED, CROSS-CULTURAL TAIWANESE
I’ve worked across all forms and scales of experiences: produced salons & festivals at Future of StoryTelling, built brand experiences at Set Creative, shaped experience strategy at Deloitte Digital (formerly Doblin), and created my own guided experiences and community.
I can operate throughout the full lifecycle of live experiences, from the business brief to the last truck leaving the lot.
And I pay attention to what it hauls away. The most memorable experience should be one that leaves the least behind 🌎