The build comes down,
the feeling stays ✨
Experience Designer & Producer
Growing up between cultures taught me to lead with curiosity. Before I design anything, I understand what makes someone tick and why they’re showing up.
The spectacle gets the attention, the understanding underneath is what makes it land.
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A Glimpse of my work~
A Glimpse of my work~
Select Clients: Google · YouTube · LEGO · Clinique · Volvo · Lexus · Brooks · WSJ
BRAND EXPERIENCE, EXPERIENCE DESIGN, JOURNEY DESIGN
Lego: Create Your Escape
CASE STUDY, EXPERIENCE DESIGN, BRAND PARTNERSHIP
Airbnb x Hinge: Date Experiences (coming soon)
BRAND EXPERIENCE, RETAIL DESIGN, GRAPHIC DESIGN
Clinique: iD, Even Better
DOCUMENTARY, DIRECTION, PRODUCTION
牽做伙 (Meeting Memories)
EXPERIENCE DESIGN, FACILITATION, ART DIRECTION
Our Trace of Time
COMMUNITY, EVENT, PRODUCTION, PLAYBOOK
Side Projkt Club
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Hello, 哈囉, Hola
A US-BASED, CROSS-CULTURE TAIWANESE
I’ve worked across all forms and scales of experiences: produced salons & festivals at Future of StoryTelling, built brand experiences at Set Creative, shaped experience strategy at Deloitte Digital (formerly Doblin), and created my own guided experiences and community.
I can operate throughout the full lifecycle of live experiences, from the business brief to the last truck* leaving the lot.
*I pay attention to what it hauls away, because the most memorable experience should be the one that leaves the least behind 🌎