Side Projkt Club (SP.C)

Most creative communities are built around the founder. SP.C was built around the format.

Most creative communities optimize for finished work. SP.C was built for everything before that: the scrappy, the stuck, the almost-there. The design challenge was making vulnerability feel safe enough to be repeatable, across different venues, ticket prices, room sizes, and hosts. Every element was tested across 18 sessions: presenter limits, break timing, facilitation prompts, acoustics. When the format held, I documented it into a Host Playbook so others could carry the culture without losing what made SP.C feel like SP.C.

My Role

Founder, Experience Designer, and Host (2022 to 2025). I designed the session format and the visual identity, adjusted operational variables across three seasons, and wrote the Host Playbook.

Outcome

272 total attendees across 18 events over three seasons, including a 49-person Season 1 finale exhibit. Typical sessions drew 10 to 20 people. 120+ unique members over the full run. The Host Playbook is complete and transferable.

Credits
Founded by Emily Kao // Volunteers: Malavika Ravi, Kerry Cahn // Venue partners: Artshack Cafe, Living Skin

“I usually hate networking events. This felt completely different. I just felt natural connecting with people.” — Malakai, SP.C Attendee

The Side Projkt Club campus, our digital holding space. Figjam Board Link

Visual Identity

Following our motto, “Be Fearlessly Imperfect,” I designed a brand system that can be scrappily and quickly made directly in FigJam. The limitations of the tools and colors naturally lend itself to a consistent visual language across printed and digital posters, decks, and social posts.