Case Study
CLIENT
State-Wide Electricity Company
Note: Due to NDAs, I cannot share client names or materials for most of my research & strategy work.
Empowering Data-Driven Leadership for Electricity Company Managers
Problem
Managers were spending 40% of their time manually consolidating data from fragmented systems to get a historical view of their district's performance, making it difficult for them to lead effectively.
My Impact
I led multi-stage workshops with users to prioritize and validate a simplified workflow, which became the foundation for the MVP prototype and product roadmap. Through consistent user testing and communication, I built product confidence and secured early buy-in, leading to increased work sold.
Innovation Outcome
The Management Dashboard now enables managers and planning teams to make data-driven, strategic decisions. They can easily access both a consolidated historical view and predictive analytics to proactively manage variances.
Key Methodologies
Ethnographic Research: Interviewed 22 participants, observed 4 operational meetings
Systems Mapping: Created a critical reference for engineers during implementation
Workshopping: Designed and facilitated stakeholder workshops for prioritization and ideation
UX Research: Developed current and future-state user flows, Conducted multi-stage user tests, Collaborated with product designer to create MVP prototype