Design Strategy
How I solve problems:
A glimpse into my innovation process
Note: Due to NDAs, I cannot share client names or materials for most of my research & strategy work.
When product leaders lose sight of real customer pain points, innovation doesn’t just stall—it stumbles. My strategy work bridges the gap between insight and action, helping teams see clearly, prioritize wisely, and act with empathy. Whether guiding enterprise research, mapping complex journeys, or facilitating co-creation, I realign teams toward what matters most: empowering people to do their best work.
Empowering Data-Driven Leadership for Electricity Company Managers
A dashboard that provides managers with a consolidated historical view and predictive analytics, empowering them to make informed, strategic decisions efficiently. This work shaped the MVP prototype and product roadmap.
Key Methodologies: Ethnographic Research, Systems Mapping, UX Research
Unlocking Growth Strategies through Ground-Level Customer Insights
A research-driven roadmap that highlighted key opportunities. This empowered leadership to make informed strategic decisions, ultimately improving customer service and driving business growth.
Key Methodologies: Ethnographic Research, Systems Mapping, Strategy
Streamlining Customer Experience in a Complex Dual-System Migration
A prioritization initiative aligning bank executives and SMEs on high-friction customer touchpoints during a dual system migration. Generated journey maps and solutions improved operational efficiency, safeguarding customer satisfaction.
Key Methodologies: Stakeholder Workshops, Journey Mapping, UX Research
Strategic Roadmap to Elevate the Coach Experience (Proposal)
A proposal that identifies urgent pain points and uncovers opportunities to enhance the stakeholder experience. The project plan outlines a human-centered, research-driven approach to innovative strategy and product design.
Key Methodologies: Desk Research, Presentation Design
Building Compelling Stories, What we can learn from Understanding Comics
Working with the Managing Director Eric Kiaer, I organized and designed the workshop and guidebook to equip and inspire internal teams to be better storytellers.
Key Methodologies: Storytelling, Workshop Facilitation, Guidebook Design
Sustainability Playbook: Equipping Producers for Impactful, Eco-Conscious Events
In collaboration with Caz Lockwood, we initiated and created this guidebook during our time working at Set Creative (an experiential agency) to make a consolidated resource for our producers to be better equipped to produce events that prioritize sustainability principles.
Key Methodologies: Desk Research, Guidebook Design