Standards, Systems, and a Prototype for Utility Leaders
MY ROLE
Design Lead
CLIENT
State-Wide Electricity Company (client name under NDA)
KEY STAKEHOLDERS
President, Vice President, District Managers, Coordinators, Design & Tech Teams.
TAGS
Workshop Facilitation / Systems Mapping / Product Strategy / Prototyping / UX Research / Playbook Design / Cross-Functional Collaboration
What I Designed
A suite of programs, path-to-success frameworks, and a prototype dashboard that helped managers move from fragmented data toward clearer decisions, stronger alignment, and more consistent ways of working.
Context
Managers were spending up to 40% of their time manually consolidating data across disconnected systems, limiting their ability to make timely, strategic decisions.β¨ The challenge was not just access to dataβbut designing a broader system that could define standards, improve visibility, and support better decisions across teams.
Approach
01. Defining what βgreatβ looks like
I worked with managers and stakeholders to define what a stronger decision-making and operating system required:
Clear standards and expectations across roles
Visibility into performance, trends, and future projections
Better feedback loops between planning, execution, and leadership
02. Translating insight into a system
I helped shape a suite of six programs, each with a path to success and concrete activities for implementation. The broader system included:
Standards and accountability frameworks
Metrics and data tools to support decision-making
Training, feedback, and reference systems to improve adoption
03. Aligning cross-functional teams
I worked across business, design, and technical stakeholders to:
Translate research into structured priorities
Build alignment on future-state direction
Shape both the MVP and broader roadmap
04. Prototyping and iterating
Within that broader system, I co-created and tested a prototype dashboard through:
β’ Multi-stage workshops
β’ Low- to high-fidelity prototypes
β’ Continuous user feedback loops
Each iteration refined:
β’ Information hierarchy
β’ Interaction flow
β’ Decision triggers
Outcome
Reduced time spent on data consolidation by 40%
Enabled managers to make faster, more informed decisions
Built stakeholder confidence and secured early buy-in
Defined both a broader operating framework and a prioritized prototype roadmap for future product development.
Hear it from them
A short compilation of user responses during the iterative design user test phase.