A Decision-Making System for Utility Leaders

MY ROLE

Design Lead

CLIENT

State-Wide Electricity Company (under NDA)

KEY STAKEHOLDERS

President, Vice President, District Managers, Coordinators, Design & Tech Teams.

Utility Management Dashboard

What I Designed

A prototype experience and decision-making system that helps managers move from fragmented data to confident, proactive leadership.

Context

Managers were spending up to 40% of their time manually consolidating data across disconnected systems, limiting their ability to make timely, strategic decisions.
The challenge was not just access to data—but designing a system that enables clarity, trust, and action.

Approach

Defining what “great” looks like

I worked with managers to define what an effective decision-making experience requires:

A consolidated, reliable view of performance
Visibility into trends and future projections
Clear signals for when and how to act

Translating insight into a system

I developed a structured experience framework that included:

Customer-centric metrics to guide decision-making
A simplified workflow aligned with real operational behavior
A system map connecting data sources, roles, and actions

Prototyping and iterating

I co-created and tested multiple iterations of the experience through:

Multi-stage workshops
Low- to high-fidelity prototypes
Continuous user feedback loops

Each iteration refined:

Information hierarchy
Interaction flow
Decision triggers

Aligning cross-functional teams

I worked across design, engineering, and business stakeholders to:

Translate user needs into product direction
Build alignment on priorities
Shape the MVP and long-term roadmap

Outcome

Reduced time spent on data consolidation by 40%
Enabled managers to make faster, more informed decisions
Built stakeholder confidence and secured early buy-in
The work defined the foundation for a scalable decision-making system used to guide future product development.