LEGO Create Your Escape*
What I designed
The exterior journey and spatial design of a transportable escape room that re-engaged kids with LEGO by translating gaming culture into tactile, team-based play.
*A pitch won. Over the course of 4 days, divided over Minneapolis, MN and Irvine, CA, there were 205 Create Your Escape sessions for 774 new friends of LEGO®. The attendance objective was exceeded by +20%, with a combined 33 additional sessions added.
Journey: 01. Once the kids and guardians arrive, players check-in at the kiosks to receive their RFID. Guardians enter their email addresses to later receive photos and footage of their kids.
Journey: 02. While the team waits their turn, they follow the mini-build challenges displayed in the practice zone. A large scoreboard of highest time scores is displayed in the same area.
Journey: 3A. A series of challenges are given and are based on familiar Gen Z references of memes / Star Wars / games. All problems can only be solved by using LEGO blocks. (Interior design / rendering by Amand Barton)
Journey: 3B. While the kids are in the escape room, guardians watch them in action from the spectator area. The same footage is streamed online for gamers or other clan members to watch.
Journey: 04. Upon solving the last challenge, the team escapes and immediately lands at an exit photo moment, where guardians wait to photograph their kids.
Journey: 05. The team’s RFID is scanned and they are each prompted to select and submit a wishlist LEGO set. Closer to the holidays, the guardians receive an email with their kid’s wishlist submission from Create Your Escape.
Final build on the road.
Clinique iD, Even Better
What I designed
The touchpoint experience—3D displays and printed graphics—for product communication and wayfinding, designed to distinguish two Clinique product lines across varying retail environments.
Juul Retail Concept
What I designed
A modular retail fixture system and interior concept that organized key customer touchpoints into a flexible layout adaptable to different retail spaces.
